Netflix recently decided that it is going to re-brand the DVD shipping portion of the business by calling it Qwikster. This switch will allow Netflix users to only receive streaming content while Qwikster users will only receive the DVDs. The problem with this strategy is that they ruining part of their convenience factor. I only want to go to Netfilx for my streaming content AND getting DVDs in the mail. This transition could have been effective if it had a clear way to distinguish itself. Currently sites like, Hulu, Amazon, Google, and Apple are investing in streaming content which will take away market share.
http://money.cnn.com/2011/09/19/technology/netflix_cash/
http://money.cnn.com/2011/09/19/technology/netflix_cash/
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