Netflix recently decided that it is going to re-brand the DVD shipping portion of the business by calling it Qwikster. This switch will allow Netflix users to only receive streaming content while Qwikster users will only receive the DVDs. The problem with this strategy is that they ruining part of their convenience factor. I only want to go to Netfilx for my streaming content AND getting DVDs in the mail. This transition could have been effective if it had a clear way to distinguish itself. Currently sites like, Hulu, Amazon, Google, and Apple are investing in streaming content which will take away market share.

http://money.cnn.com/2011/09/19/technology/netflix_cash/

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When tablets originally came into the market I was taking a Information systems 201. In class we debated whether or not tablets were a disruptive technology or a sustaining technology. A disruptive technology being a new way of doing this that initially does not meet the needs of existing customers. The class was torn. Over the last few years applications have started to take a hold of the tablet concept. These apps started to preform activities that personal computers currently preform. Thus disrupting the current PC market. Consumers who use their personal computers for simplistic need have found the tablets are able to preform these same functions while being extremely portable and easy to use. Tablets are taking markets shares from the personal computers whose profit has been relatively low compared to the computer profit pool and turning a much higher profit through these devices. 


http://www.pcworld.com/businesscenter/article/239680/gartner_drops_2011_pc_forecast_with_shift_to_tablets.html

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This blog will contain my thoughts about business strategy.

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